Last updated on November 18, 2020.


The XM Professional Certification exam is meant to evaluate the knowledge developed by XM professionals throughout their careers. It is not meant to test an applicant’s retention of a specific training course or a specific set of content. However, we recommend that applicants spend some time building up or refreshing their knowledge in areas where they may have gaps. To help in the process, XM Institute has assembled this set of resources which will be regularly updated as new, relevant content is released.

Below you will find a collection of resources from the XM Institute and Qualtrics that will help XM professionals prepare for the XMP certification exam. There are some resources that are written through the lens of customer experience or employee experience, but the underlying frameworks and practices related to an XM Competency can often be applied more broadly across other experience types.

This content is not meant to be a comprehensive exam study guide, but it will provide helpful content as you brush up on different knowledge areas contained in the XMP certification blueprint. Applicants are encouraged to review these and other resources as they reinforce their existing expertise across the topics of the exam blueprint.


Understanding Human Behavior

Key Topics: Experience Processing, Behavioral Science, and Research Methods


XM Foundations

Key Topics: XM as a Discipline, Organizational Culture, and Technology as an Enabler


XM Competencies

Key Topics: Leading a Multi-year Transformation Effort, Realizing Value from XM, Activating an Organization for Change, Enlightening the Organization with Insights, Responding to Insights with Action, and Disrupting the Status-quo with Design


Applying XM

Key Topics: Customer Experience, Employee Experience, Product Experience, Brand Experience, and XM Expansion