Last updated on April 8, 2021


The XM Professional Certification exam is meant to evaluate the knowledge developed by XM professionals throughout their careers. We recommend that applicants spend some time building up or refreshing their knowledge in areas across the four domains of the Certification Blueprint where they may have gaps. To help in the process, XM Institute has assembled this set of resources which will be regularly updated as new, relevant content is released. This content is not meant to be a comprehensive exam study guide, but it will provide helpful content as you brush up on different knowledge areas contained in the blueprint. Applicants are encouraged to review these and other resources to reinforce their existing expertise.


How to Use This Page

Below you will find a collection of resources from the XM Institute and Qualtrics that will help XM professionals prepare for the XMP certification exam. Rather than trying to consume every piece of content listed below, we recommend you pick and choose the topics you are interested in and select the type of resource based on your needs:

  • Launchpad: A collection of content to learn about core XM topics that includes an explainer video, an overview of the topic, tips for taking action, and links to key resources to extend your knowledge
  • Multimedia: A range of offerings from short videos to longer webinars covering information about specific topics
  • Research: Reports that showcase findings from XM Institute’s primary research, providing explanations of frameworks and sharing guidance to help organizations execute best practices
  • Blog: Short, accessible articles on timely and interesting XM topics
  • Tool: Simple tools that include explanations of core concepts and frameworks in order to translate them into tactical actions to improve XM programs
  • Ebook: Higher-level compilations of best practices or examples intended to illustrate a specific XM topic or theme in action

Some of these resources are written through the lens of customer experience or employee experience, but the underlying frameworks and practices related to an XM Competency can often be applied more broadly across other experience types.


Understanding Human Behavior

Key Topics: Experience Processing, Behavioral Science, and Research Methods


XM Foundations

Key Topics: XM as a Discipline, Organizational Culture, and Technology as an Enabler


XM Competencies

Key Topics: Leading a Multi-year Transformation Effort, Realizing Value from XM, Activating an Organization for Change, Enlightening the Organization with Insights, Responding to Insights with Action, and Disrupting the Status-quo with Design


Applying XM

Key Topics: Customer Experience, Employee Experience, Product Experience, Brand Experience, and XM Expansion