Our training empowers XM Professionals to design and accelerate their programs.

Our highly engaging training offerings combine essential XM content with activities specifically designed to help you reflect on your existing efforts, apply key learnings to your program, and create plans for driving action.

Online Training Curriculum


Each of these training offerings provides the opportunity for you to build your Experience Management knowledge at your own pace. 

XM Institute’s online training curriculum is hosted on Qualtrics XM Basecamp – your hub for free, self-paced training content. To begin your learning journey, be sure you have an active Qualtrics account. If you are not a current Qualtrics customer, you can register for a free account and unlock access to XM Basecamp.

Experience Management Foundations: Essentials for Operationalizing XM

The discipline of XM is critical for organizations’ success. This course explores why it matters, what it is, and how to operationalize and mature your XM program through the three elements of the XM Operating Framework: Technology, Culture, and Competency.

Building and Maturing Your CX Program

This course teaches how the XM Operating Framework and Maturity Model applies to customer experience. Gain a deeper understanding of CX strategy and best practices across the 5 stages of CX maturity.

Building and Maturing Your EX Program

This course teaches how the XM Operating Framework and Maturity Model applies to employee experience. Gain a deeper understanding of EX strategy and best practices across the 5 stages of EX maturity.

Understanding Human Experiences (Coming Soon)

At the heart of XM are the humans who have experiences with organizations. This course builds an understanding of how people think, feel, and act, including how XM taps into the biases and heuristics that people rely on every day.

Applying XM Across Experience Domains (Coming Soon)

The more broadly organizations apply XM across multiple areas - like customer, employee, product, and brand - the better they perform. This course explores the XM Diffusion Cycle and how the XM discipline expands inside organizations.

Building and Maturing a Successful DX Program (Coming Soon)

This course teaches how the XM Operating Framework and Maturity Model applies to digital experiences. Gain a deeper understanding of DX strategy and best practices across the 5 stages of DX maturity.

Instrumenting Your Business for Experience Data (Coming Soon)

Monitoring experiences is not a job solely for surveys. This course teaches how to use a variety of active and ambient mechanisms and approaches to add instrumentation to capture experience data from your customer, employees, XM ecosystem partners, and others.

Architecting a Successful Enterprise XM Transformation (Coming Soon)

Enterprise change requires the involvement and commitment of everyone in an organization. This course teaches XM leaders how to overcome organizational resistance and inertia to drive successful, sustainable XM transformation.

Creating an XM-Centric Culture (Coming Soon)

Culture is one of the three elements of the XM Operating Framework. This course explores the role culture plays in XM transformation and how to create a culture that instills XM-centric mindsets and behaviors in leaders and employees.

Differentiating Experiences with Experience Design (Coming Soon)

Experience Design is a well-established discipline that offers XM professionals a variety of tools and methods to create innovative, engaging experiences. This course introduces some of the foundational components of experience design and how to apply them in XM efforts.

Getting Started with Journey Mapping (Coming Soon)

Journey maps are valuable tools for understanding how people truly interact with an organization. This course covers how to create and use journey maps within an XM practice, including persona development and journey mapping facilitation.

XM Institute’s online training curriculum is hosted on Qualtrics XM Basecamp - your hub for free, self-paced training content. To begin your learning journey, be sure you have an active Qualtrics account. If you are not a current Qualtrics customer, you can register for a free account and unlock access to XM Basecamp.