Experience Matters Blog

April 6, 2021

Four XM Practices That Can Propel the Candidate Experience

The candidate experience is a complex journey that sits at the intersection of an organization’s brand, customer, and employee experiences. The discipline of XM offers capabilities that organizations can leverage to master the candidate experience.

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January 19, 2021

Goodbye Static Brands. Introducing Modern Brand Experience Management

Maintaining a strategic focus on a brand’s promise is more important than ever. In this post, we describe how organizations can rapidly adapt and bring brand promises to life in every interaction with a modern brand experience management.

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December 10, 2020

Metrics: Recipes for Proving ROI and Elevating XM

The potential value of experience management (XM) is well-known, but insufficient funding remains a top obstacle to XM success. This article explores how to align the right metrics in the right combinations to win investments required for XM success.

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August 11, 2020

Five Tips for Using Our XM Maturity Assessments

Are you getting the most out of our XM maturity assessments? Follow these five tips on how to present assessments and results to successfully build alignment among stakeholders and demonstrate the value of XM.

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August 4, 2020

Research Recap: The XM Diffusion Cycle

How can organizations expand Experience Management beyond isolated use cases? By following the XM Diffusion Cycle. This blog post shares keys findings from the report, "The XM Diffusion Cycle," which provides best practices from research with nearly 50 organizations.

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January 6, 2020

Six Types of Experience Data (X-Data)

One of the key building blocks of Experience Management is experience data (X-data,) which helps establish an understanding of how people think, feel, and behave. This blog post describes the six different types of X-data a company should collect.

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November 21, 2019

New Research: The Global State of XM

This blog post highlights key findings from our research into the current state of Experience Management around the world based on a study of 1,200 senior execs from six countries: Australia, Canada, Germany, Japan, the UK, and the US.

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October 21, 2019

Expansion of Experience Management and XM Professionals

This blog post looks at how organizations can embed Experience Management as an organizational discipline by expanding their efforts along two dimensions (maturity and diffusion) and by investing in XM professionals.

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March 11, 2019

Debriefing My Qualtrics X4 Experience

In this blog post, Bruce Temkin debriefs his top moments from the 2019 Qualtrics X4 Summit, including his favorite speakers and new product offerings.

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December 18, 2018

2019 XM Trends from Qualtrics Thought Leaders

This blog post highlights some key XM trends for 2019. Trends are organized into four broad categories: Humanizing through Technology, Tailoring Insights for Action, Expanding Predictive Analytics, and Authentically Living Brand Values.

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