Engaged employees are crucial to the success of any Experience Management (XM) program. XM Institute research shows that highly engaged employees not only behave in ways that benefit their organization – they work harder, help others, recommend potential improvements, and go above and beyond what’s expected of them – they also create better experiences for customers. This tight connection between employee engagement and customer experience is the first component of what we call “The Employee Engagement Virtual Cycle.”

Watch this video to learn about how investing in employee engagement triggers the Virtuous Cycle, which ultimately leads to better customer experience and stronger financial results for your organization.

If you like the content of this video and would like to learn more, check out our Launchpad on The Fundamentals of Employee Experience.