The go-to resource for leading a successful XM program.

Qualtrics XM Institute’s mission is to create a thriving global community of Experience Management (XM) Professionals. How do we do it? By equipping leaders with the skills, knowledge, and community they need to succeed. We help them drive value from their XM programs and inspire them with new ways to embed XM across their organization. Our faculty conducts ongoing research to uncover leading-edge best practices and trends, which we share through our thought leadership, community, training, and certification programs.

Thought leadership for XM professionals

Research and Posts

Tap into our thought-provoking content with compelling data, trends, and best practices to stay up-to-date on the latest insights and advice on how to mature your XM Program.

Tools

Use our comprehensive range of program tools and assessments to evaluate the current state of your XM program and identify the most impactful improvement areas.

Launchpads

Chart your own learning journey, starting with the fundamentals of core XM topics, and then expand your knowledge through a curated set of suggested resources.

Training

Participate in our gold-standard XM curriculum, either online or in-person, to advance your XM expertise and empower your organization to design and accelerate your XM program.

Commmunity

Join our global peer-to-peer community of XM leaders to connect with other XM professionals, share your learnings and best practices, and advance your career.

Certification

Showcase your XM experience and knowledge by earning an XM Professional certification.

Meet the Qualtrics

XM Institute Staff

The XM Institute is led by Bruce Temkin, a globally recognized XM visionary. Our team includes XM Catalysts who have helped many of the world’s leading brands transform their experience management capabilities. We are collectively dedicated to helping XM professionals succeed.

Aimee Lucas

CCXP, Distinguished Principal XM Catalyst

Ashley Elder

XM Professionals Network Leader

Benjamin Granger

Ph.D., Principal XM Catalyst

Bruce Temkin

CCXP, Head of the XM Institute

Dave Segall

Research Associate

Isabelle Zdatny

CCXP, XM Catalyst

Karen Temkin

Chief of Staff

Laura Wells

XM Professionals Network Manager

Luke Williams

Distinguished Principal XM Catalyst

Maggie Mead

Senior Research Associate

Moira Dorsey

Principal XM Catalyst

About Qualtrics

Qualtrics (an SAP company), the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 11,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.

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