The XM Institute
We're a team of people who know any organization can be successful.
We’re not just visionaries, we’re catalysts.
We’re not just educators, we’re guides.
We’re not just passionate, we’re dedicated.
We believe in the pragmatic - purposeful - power of XM.
To advance careers.
To create a thriving global community.
To empower and radically improve our world.
The XM Institute
To us, Experience Matters.
And we’re not stopping.
We are shaping the future of XM.
Tap into XM Institute to Propel Your XM Success
We have several offerings to help you accelerate your XM efforts and advance your career:

XM Thought Leadership
Grow your XM expertise with the most robust collection of XM resources, including research, tools, data studies, and videos.
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XM Pros
Join our global community of XM professionals for peer-to-peer learning, interactive discussions, and networking.
Join →
Training for XM Program Leaders
Participate in our gold-standard XM curriculum to sharpen your skills and deepen your XM knowledge.
Start →
XM Professional Certification
Demonstrate your XM mastery and advance your career by earning the Experience Management Professional (XMP) Certification.
Apply →
Bruce Temkin, Head of the XM Institute
"
My vision for the XM Institute was based on one core belief - experience matters! Our team of experts is here for your organization, and we're not stopping, we're shaping the future of XM."
Meet the XM Institute Team
The XM Institute is led by Bruce Temkin, a globally recognized XM visionary. Our team includes XM Catalysts who have helped many of the world’s leading brands transform their experience management capabilities.

Ashley Elder
XM Pros Community Leader

Bruce Temkin
XMP, CCXP, Head of the XM Institute

Cecelia Herbert
Ph.D., XMP, Principal XM Catalyst

Greg Chase
XMP, XM Catalyst

Isabelle Zdatny
XMP, CCXP, XM Catalyst

James Scutt
XMP, Principal XM Catalyst

Julia Chang
Research Associate

Laura Wells
XM Pros Community Manager

Maggie Mead
Program Manager

Moira Dorsey
XMP, Principal XM Catalyst

Talia Quaadgras
Research Associate
