Experience Management Starts at the XM Institute

It doesn’t just start here, it is embodied here. This is where XM thrives.
We’re the trusted guide on your XM journey, and we’re happy you’re here.

Qualtrics XM Institute's mission is to create a thriving global community of Experience Management (XM) Professionals who are empowered and inspired to improve human experiences. We're a powerful unit that operates within Qualtrics to help you design, deliver, and mature your XM programs.

The XM Institute

We're a team of people who know any organization can be successful.

We’re not just visionaries, we’re catalysts.
We’re not just educators, we’re guides.
We’re not just passionate, we’re dedicated.

We believe in the pragmatic - purposeful - power of XM.

To advance careers.
To create a thriving global community.
To empower and radically improve our world.

The XM Institute

To us, Experience Matters.
And we’re not stopping.
We are shaping the future of XM.

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Tap into XM Institute to Propel Your XM Success

We have several offerings to help you accelerate your XM efforts and advance your career:

XM Thought Leadership

Grow your XM expertise with the most robust collection of XM resources, including research, tools, data studies, and videos.

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XM Pros

Join our global community of XM professionals for peer-to-peer learning, interactive discussions, and networking.

Join →

Training for XM Program Leaders

Participate in our gold-standard XM curriculum to sharpen your skills and deepen your XM knowledge.

Start →

XM Professional Certification

Demonstrate your XM mastery and advance your career by earning the Experience Management Professional (XMP) Certification.

Apply →

Bruce Temkin, Head of the XM Institute


My vision for the XM Institute was based on one core belief - experience matters! Our team of experts is here for your organization, and we're not stopping, we're shaping the future of XM."

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