Experience Management – or “XM” – is not a set of activities that companies can simply add on to their existing to-do list. It’s a discipline, which they must incorporate into every facet of their business. To successfully practice XM, companies need to build a set of XM Competencies: Lead, Realize, Activate, Enlighten, Respond, and Disrupt.

Watch this video to learn about each of these six Competencies and how to go about mastering them.

If you like the content of this video and would like to learn more, check out our Launchpad on the XM Operating Framework.