Experience Management Starts at the XM Institute

It doesn’t just start here, it is embodied here. This is where XM thrives.
We’re the trusted guide on your XM journey, and we’re happy you’re here.

Qualtrics XM Institute's mission is to create a thriving global community of Experience Management (XM) Professionals who are empowered and inspired to improve human experiences. We're a powerful unit that operates within Qualtrics to help you design, deliver, and mature your XM programs.

The XM Institute

We're a team of people who know any organization can be successful.

We’re not just visionaries, we’re catalysts.
We’re not just educators, we’re guides.
We’re not just passionate, we’re dedicated.

We believe in the pragmatic - purposeful - power of XM.

To advance careers.
To create a thriving global community.
To empower and radically improve our world.

The XM Institute

To us, Experience Matters.
And we’re not stopping.
We are shaping the future of XM.

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Tap into XM Institute to Propel Your XM Success

We have several offerings to help you accelerate your XM efforts and advance your career:

XM Thought Leadership

Grow your XM expertise with the most robust collection of XM resources, including research, tools, data studies, and videos.

Browse →

XM Pros

Join our global community of XM professionals for peer-to-peer learning, interactive discussions, and networking.

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Training for XM Program Leaders

Participate in our gold-standard XM curriculum to sharpen your skills and deepen your XM knowledge.

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XM Professional Certification

Demonstrate your XM mastery and advance your career by earning the Experience Management Professional (XMP) Certification.

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Bruce Temkin

Bruce Temkin, Founder of XM Institute

"

My vision for the XM Institute was based on one core belief - experience matters! Our team of experts is here for your organization, and we're not stopping, we're shaping the future of XM."


Meet the XM Institute Team

The XM Institute is led by Moira Dorsey, Head of XM Institute. Our team includes XM Catalysts who have helped many of the world’s leading brands transform their experience management capabilities.

Cecelia Herbert

Cecelia Herbert

Ph.D., XMP, Principal XM Catalyst

Isabelle Zdatny

Isabelle Zdatny

XMP, CCXP, Principal XM Catalyst

James Scutt

James Scutt

XMP, Principal XM Catalyst

Julia Chang

Julia Chang

Program Manager

Maggie  Mead

Maggie Mead

Senior Program Manager

Moira Dorsey

Moira Dorsey

XMP, Head of XM Institute

Talia Quaadgras

Talia Quaadgras

Research Program Manager

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The XM Journal by the Qualtrics XM Institute