Experience Matters Blog
Best of XM Institute Content: Q3 2021
In this blog post, we look back at the most popular pieces of content XM Institute published in Q3 of 2021.
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Which Employees Are Looking For A New Job?
People talk about “The Great Resignation,” but who’s actually looking for a new job? XM Institute data shows that B2B sales reps, executives, medical professionals, and factory workers have increased their job searching the most.
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It’s Time to Fix Five Common Broken Experiences
Across industries and countries, organizations make a set of common mistakes in both customer experience (CX) and employee experience (EX). Read how to fix these five broken experiences: “No,” Waiting, Onboarding, Decision, and Transition.
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XM Institute’s Anniversary and the State of the XM Profession
One year after XM Institute launched XMInstitute.com with the world’s most robust Experience Management (XM) library, the monthly XM Journal, and the XM Professionals Network, new research shows that the XM profession is thriving.
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Best of XM Institute Content: Q2 2021
In this blog post, we look back at the most popular pieces of content XM Institute published in Q2 of 2021.
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Research Recap: Five Phases for Creating Powerful Personas
Personas allow organizations to understand and design for specific target audiences. This blog post shares key findings and examples from the report, "Five Phases for Creating Powerful Personas."
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Four Categories of CX and EX Alignment
A natural step in the progression toward becoming an XM organization is better aligning employee and customer experience efforts. In this piece, we present 4 categories of EX and CX alignment to help companies accelerate toward EX+CX instrumentation.
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How to Find and Fight Bias in Your X-Data
Bias in X-data collection can be a barrier to metrics communicating the information they’re meant to represent and cause poor decisions and behaviors. In this blog post, we present three practices for identifying and eliminating bias in X-data.
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How Do You Explain Experience Management to Senior Executives?
Learn how to engage senior executives in a dialogue around how Experience Management (XM) can help them. The post describes five steps: Setup, Inspire, Reinforce, Elaborate, and Nurture. See how XM Institute content can support the discussion.
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Driving Action From Journey Maps
Journey mapping is a popular XM activity, yet these efforts often fail to make a substantive impact on customer or employee experiences. In this blog post, we explore the 5 categories for using journey mapping insights to drive action.
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