Experience Matters Blog

April 13, 2021

Best of XM Institute Content: Q1 2021

In this blog post, we look back at the most popular pieces of content XM Institute published in Q1 of 2021.

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April 6, 2021

Four XM Practices That Can Propel the Candidate Experience

The candidate experience is a complex journey that sits at the intersection of an organization’s brand, customer, and employee experiences. The discipline of XM offers capabilities that organizations can leverage to master the candidate experience.

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March 25, 2021

Five Application Areas for Digital XM

Digital XM has become an essential part of any XM effort. This blog post explores 5 core Digital XM application areas organizations should focus on to improve both the digital and overall experience they deliver to customers and employees.

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March 16, 2021

Four Recommendations for a More Experience-Centric Culture

An organization’s progression toward becoming XM-centric is both enabled and hindered by its culture. This article presents simple and practical tips for XM professionals to navigate the culture they are operating within.

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February 23, 2021

Introducing the XM Professional (XMP) Certification

This post announces the XM Professional (XMP) Certification, the premier credential recognizing expertise in experience management (XM).

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February 11, 2021

What Do Job Candidates Really Want? Good Managers!

In a recent study of over 10,000 Americans, we found that people prioritize good managers and social aspects of work over other common job characteristics when choosing between two potential jobs.

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February 9, 2021

Research Recap: Best Practices for Designing Survey Questions

Bad surveys will not produce reliable or valid insights. This blog post shares key findings and examples from the report, "Best Practices for Designing Survey Questions."

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February 4, 2021

Modern XM Requires Less Fragmentation and More Alignment

To capture the transformative potential of XM, organizations need to modernize their efforts. The first step to embedding the required organizational discipline is moving from a fragmented to aligned approach across the XM Operating Framework.

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January 28, 2021

Tapping Into Five Types of Digital X-Data Collection Mechanisms

Digital offers a highly versatile and efficient way to solicit and track people’s perceptions of their experiences. This post reviews several popular digital X-Data collection mechanisms and provides recommendations on how to deploy them effectively.

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January 26, 2021

Stop Writing Surveys and Start Designing a Fake Report

Before you think about writing a survey, write a fake report first. Think about who is the key audience for the insights and what information they need to make better decisions, then draft the output you think they will need.

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