Emotions play an integral role in how customers make decisions and form judgments. This means that how a customer feels about an interaction with a company has an enormous impact on his or her loyalty to that company. However, companies tend to ignore customer emotions, especially during digital interactions, which is problematic as customers are increasingly interacting with companies online.
In this webinar, Isabelle Zdatny shares how organizations can humanize digital interactions by replicating the elements of strong human conversations.
If you like the content of this video and would like to learn more, check out the original report, Humanizing Digital Interactions.