XM Professionals Network (XMPN)

A global, free community for XM professionals who want to learn about XM, connect with their peers, and advance both their careers and the XM profession at large.

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Where XM Leaders Connect

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XMPN Member Spotlight

Phillip Bland

Experience and Insights Manager // Service NSW

Phillip is incredibly proud of the real-time XM solution he and his team recently put together to help understand the experiences of Australian citizens impacted by floods - insights which they shared with other supporting government agencies so they could make more informed decisions on their support services.

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Lindsay Lunter

Senior Manager of Customer Experience // Nestle Waters North America

Lindsay’s passion for XM is rooted in the art and science behind why someone makes a decision. Her education in Sociology and Business Analytics enables her use data to understand what makes a great experience and demonstrate to her organization why XM is important for sustainability and growth.

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Kelly Harper

AVP of Visitor Experience // The Royal Ontario Museum

Kelly believes the key to differentiation is an organization’s brand, and that experience design and delivery need to be grounded in the brand. Her favorite part of XM is networking across the entire organization and working in cross-functional teams.

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Topic of the Month: Building Your Personal Brand

Every XM Professional should be thinking about their personal brand and how to advance their career. In this Topic of the Month presentation, Bruce Temkin introduces a simple model for building your personal brand with three key elements: reflect, align, and promote.

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Participate in the XM Professionals Network

XMPN Online Forum

A private discussion forum for XM professionals to connect with each other while sharing and co-creating best practices.

Topic of the Month

A monthly topic introduced during a brief presentation and continued with a facilitated discussion in the XMPN online forum throughout the month.

Peer-to-Peer Networking

Opportunities to start conversations with XM professionals from around the world through general discussions in the XMPN online forum and in-person events in multiple cities, worldwide.

Virtual Meet-Ups

Monthly online networking sessions for XM professionals to convene and discuss various topics, including exclusive content from the XM Institute.

Expert Q&A Sessions

Open Q&A sessions with Qualtrics experts in the XMPN online forum.

Local Chapters

Gatherings with other XM professionals in your region designed to help expand your local network and provide exclusive access to Qualtrics content.


A program matching XM Professionals 1:1 to connect and share challenges, experiences, and goals (offered quarterly).

XM Learning Labs

A multi-week program discussing an XM topic in-depth with an engaged group of peers, including input from XM Institute faculty (offered quarterly). 

Join the XM Professionals Network, if you haven’t already, to learn about XM, connect with their peers, and advance both your career and the XM profession at large.