Our XM Institute team was looking forward to seeing everyone who was coming to Salt Lake City this week for Qualtrics X4 Summit. Unfortunately, that great event was postponed. So we decided to pull together an XM Fireside Chat series to share some of our thinking through an informal discussion format. I hope you enjoy it!
In this segment of XM Fireside Chat, I chat with Moira Dorsey about the ROI of CX.
Ensuring that your CX program (or any type of XM program) delivers value is critical, which is why “Realize” is one of our Six XM Competencies. If you’re interested in ROI of CX, then check out these recent research reports mentioned in the XM Fireside Chat that you can download for free from the XM Institute: