PRINCIPAL XM CATALYST
Moira Dorsey is an experience management researcher, advisor, and speaker. Prior to joining the Qualtrics XM Institute, Moira was a VP at Forrester Research where she built a track record of delivering business results with a pragmatic, customer-centric approach. As head of Forrester’s customer experience research and advisory practice, she developed high-performance teams and led the CX product portfolio to double-digit growth. Moira also led Forrester’s first client experience improvement program, authored and edited more than 100 reports on topics like the future of customer experience, measurement best practices, and the roles emerging technologies play in shaping consumer behaviors. Moira’s reports were among the top-read by clients. A frequent speaker, she has also hosted, planned and developed dozens of events. Moira holds a BA in political science from Wellesley College.
Data Snapshot: What Happens After a Bad Experience, 2020
Using Journey Maps to Define Listening Posts
Research Recap: ROI of Customer Experience, 2020
A Look Behind the Scenes at XM Institute Research