Experience Matters Blog
The State of CX in the Health Insurance Industry, 2023
In this blog post, we share data and trends on the state of customer experience in the health insurance industry according to 10,000 US consumers and industry experts.Read More
10 Lessons Learned from 1,000 Value Assessments
XM professionals often struggle to calculate and communicate the value of XM initiatives. In this post, the head of Qualtrics Center of Value shares his top lessons from years of helping XM teams quantify and demonstrate the value of experiences.Read More
Seven Types of Data for Modern XM Programs
Despite the explosion of available data, most CX and EX programs continue to rely only on survey-based feedback. This post describes the 7 types of data XM programs should collect and how they can start building a diverse listening portfolio.Read More
What Will Generative AI Mean for Your XM Efforts?
Generative AI will be transformational, despite its short-term overhyping. Experience Management professionals need to plan around its capabilities in data summarization, pattern recognition, content personalization, and conversational interfaces.Read More
Do Your Executives Have the Ambition Necessary For XM Success? Assess It.
Executives’ XM ambition levels affect their willingness to support all the changes necessary to achieve long-term XM success. This post introduces an assessment you can use to evaluate your senior leaders’ XM Ambition across 4 key drivers.Read More
Tips for Designing Action-Centric Dashboards for Executives
Effective dashboard design is critical to secure executive adoption and prompt XM actions. These action-centric design tips will help you create simple, engaging executive dashboards that communicate key insights and shape strategic decisions.Read More
How XM-Centric Is Your Culture? Assess It.
Culture is one of the 3 pillars of a successful XM program. This post introduces an assessment you can use to evaluate your performance across the 4 attributes of an XM-centric culture: Purpose-Led, Human-Centric, Change-Minded, & Evidence-Based.Read More
The Path to Building a Modern Digital CX Program
While many organizations have some basic Digital CX elements in place, these programs are not yet optimized for the Digital-first Business Era. In this post, we break down the path they should follow to modernize their Digital CX efforts.Read More