Experience Matters Blog

February 4, 2021

Modern XM Requires Less Fragmentation and More Alignment

To capture the transformative potential of XM, organizations need to modernize their efforts. The first step to embedding the required organizational discipline is moving from a fragmented to aligned approach across the XM Operating Framework.

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November 19, 2020

How XM Evolves to a Federated Governance Model

As organizations mature and expand their XM efforts, their governance changes as well. We first explored what those changes look like in the report The Federated Customer Experience Model and it’s worth relooking at this through the lens of XM.

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October 29, 2020

Drive Change Top-Down and Bottom-Up… with Middle Managers!

To drive Experience Management (XM) transformation, organizations need to combine top-down leadership activities with bottom-up grassroots behavior changes. But that’s not enough. Successful change efforts require activating middle managers.

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August 20, 2020

XM Competency: Leading a Multi-Year Transformation

For XM to succeed, organizations must maintain a systematic focus on making changes over multiple years. This post examines the 3 XM Skills an organization must build to master the LEAD Competency: Strategy, Program Roadmap, and Governance.

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August 11, 2020

Five Tips for Using Our XM Maturity Assessments

Are you getting the most out of our XM maturity assessments? Follow these five tips on how to present assessments and results to successfully build alignment among stakeholders and demonstrate the value of XM.

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August 4, 2020

Research Recap: The XM Diffusion Cycle

How can organizations expand Experience Management beyond isolated use cases? By following the XM Diffusion Cycle. This blog post shares keys findings from the report, "The XM Diffusion Cycle," which provides best practices from research with nearly 50 organizations.

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June 22, 2020

Three Potential XM Roles for CIOs

How can CIOs and IT Leaders approach experience management? This blog post examines the mindset required to become a transformational leader, three capabilities XM enables, and a framework for the role a CIO could take on to lead in XM.

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June 4, 2020

Five Leadership Principles for Truly Driving More Diversity and Inclusion

How can organizations become more inclusive and diverse? This blog post introduces five principles leaders can follow to attack ongoing company biases and enact meaningful changes. It also offers advice on how to raise our collective humanity.

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May 6, 2020

How to Provide Certainty Even During Times of Uncertainty

In times of crisis and uncertainty, human beings - including employees and customers - actively seek out certainty and stability. This blog post covers the three simple steps leaders can take to break the chain of uncertainty.

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May 4, 2020

Three Phases for Heading Back to Business

How can organizations balance essential new safety-oriented behaviors with the desire to return to old ways? This blog post covers the three phases organizations should plan for as they head back to business: Explore, Reorient, and Normalize.

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