Experience Matters Blog

August 17, 2020

Are Your Experience Management Efforts Outdated? Modernize Them!

Most organizations are very early on their journey towards fully adopting experience management. In this blog post, we provide examples of how you can modernize your efforts to capture the transformational potential of XM.

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November 18, 2020

Four XM Practices for Digitizing the Employee Experience

Organizations and employees see value in the digital workplace. Digital experiences help to reduce effort and redirect employees’ time to critical work. This article presents four XM practices that will help EX leaders instrument a more digital EX.

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January 19, 2021

Goodbye Static Brands. Introducing Modern Brand Experience Management

Maintaining a strategic focus on a brand’s promise is more important than ever. In this post, we describe how organizations can rapidly adapt and bring brand promises to life in every interaction with a modern brand experience management.

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April 27, 2021

How Do You Explain Experience Management to Senior Executives?

Learn how to engage senior executives in a dialogue around how Experience Management (XM) can help them. The post describes five steps: Setup, Inspire, Reinforce, Elaborate, and Nurture. See how XM Institute content can support the discussion.

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February 23, 2021

Introducing the XM Professional (XMP) Certification

This post announces the XM Professional (XMP) Certification, the premier credential recognizing expertise in experience management (XM).

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December 10, 2020

Metrics: Recipes for Proving ROI and Elevating XM

The potential value of experience management (XM) is well-known, but insufficient funding remains a top obstacle to XM success. This article explores how to align the right metrics in the right combinations to win investments required for XM success.

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May 13, 2019

Six Categories of X&O Data Insights

How can organizations bring X- and O-data together to unlock new levels of intelligence? This blog post describes 6 categories of use cases for when businesses should think about combining X- and O-data to generate richer insights and understanding.

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January 6, 2020

Six Types of Experience Data (X-Data)

One of the key building blocks of Experience Management is experience data (X-data,) which helps establish an understanding of how people think, feel, and behave. This blog post describes the six different types of X-data a company should collect.

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March 20, 2019

The Human Experience Cycle

To design better experiences, organizations need to understand how people flow through their experiences. This blog post introduces a simplified view of how people process their experiences using a model called "The Human Experience Cycle."

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January 7, 2019

The Inextricable Link Between CX & EX

It is impossible for an organization to consistently deliver great customer experience with apathetic or disengaged employees. This blog post examines the data we’ve collected to understand the connection between customer and employee experience.

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