Experience Matters Blog

February 23, 2021

Introducing the XM Professional (XMP) Certification

This post announces the XM Professional (XMP) Certification, the premier credential recognizing expertise in experience management (XM).

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January 19, 2021

Goodbye Static Brands. Introducing Modern Brand Experience Management

Maintaining a strategic focus on a brand’s promise is more important than ever. In this post, we describe how organizations can rapidly adapt and bring brand promises to life in every interaction with a modern brand experience management.

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December 10, 2020

Metrics: Recipes for Proving ROI and Elevating XM

The potential value of experience management (XM) is well-known, but insufficient funding remains a top obstacle to XM success. This article explores how to align the right metrics in the right combinations to win investments required for XM success.

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November 18, 2020

Four XM Practices for Digitizing the Employee Experience

Organizations and employees see value in the digital workplace. Digital experiences help to reduce effort and redirect employees’ time to critical work. This article presents four XM practices that will help EX leaders instrument a more digital EX.

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August 17, 2020

Are Your Experience Management Efforts Outdated? Modernize Them!

Most organizations are very early on their journey towards fully adopting experience management. In this blog post, we provide examples of how you can modernize your efforts to capture the transformational potential of XM.

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May 4, 2020

Three Phases for Heading Back to Business

How can organizations balance essential new safety-oriented behaviors with the desire to return to old ways? This blog post covers the three phases organizations should plan for as they head back to business: Explore, Reorient, and Normalize.

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February 21, 2020

The Two Ultimate Questions for XM Metrics

Organizations often overly focus on a metric’s exact number rather than on using it to drive meaningful action. This blog post introduces the two questions senior leaders should constantly ask to drive the right behaviors from metrics.

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January 6, 2020

Six Types of Experience Data (X-Data)

One of the key building blocks of Experience Management is experience data (X-data,) which helps establish an understanding of how people think, feel, and behave. This blog post describes the six different types of X-data a company should collect.

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May 13, 2019

Six Categories of X&O Data Insights

How can organizations bring X- and O-data together to unlock new levels of intelligence? This blog post describes 6 categories of use cases for when businesses should think about combining X- and O-data to generate richer insights and understanding.

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March 20, 2019

The Human Experience Cycle

To design better experiences, organizations need to understand how people flow through their experiences. This blog post introduces a simplified view of how people process their experiences using a model called "The Human Experience Cycle."

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