Experience Matters Blog
Introducing the Four Pillars of an Effective XM Technology Platform
An XM Platform is a mission-critical technology to help organization’s navigate today’s challenging business environment. In this article, we introduce the four pillars of an effective XM Platform: Listening, Understand, Act, and Operate.
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XM Discussions: How the National Library of Medicine Uses Experimentation to Explore AI Applications
We examine NLM’s approach to AI, particularly how it has incentivized a culture of experimentation, where people test out AI solutions to uncover opportunities for accelerating and scaling their activities.
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Best of XM Institute Content: Q2 2024
In this blog post, we look back at the most popular pieces of content XM Institute published in Q2 of 2024.
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The State of the XM Profession, 2024
We explore how XM practitioners perceive many different aspects of their chosen profession based on findings from our recent XM Professionals Study of 471 XM pros.
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The Evolution to Modern Experience Management
Experience Management (XM) is evolving from Passive Market Research to Embedded Human Empathy. This post explores the future of XM and explains how to build the 3 capabilities of a Modern XM program that is capable of transforming your business.
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Announcing the Updated XM Fundamentals Certification
XM Institute announces our updated XMF certification, now available to learners on XM Basecamp and edX.
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Examining 12 Years of Consumer Trust Ratings
XM Institute has measured trust for more than a decade. Results show that groceries are the most trusted, TV/internet service providers are the least trusted, and the federal government improved the most. Also, older consumers are more trusting.
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2023: Year in Review (From XM Institute Faculty)
XM Institute’s faculty look back at 2023 and share some of the key themes, trends, and challenges they observed over the last year, along with looming challenges and predictions for 2024. They also share reflections on the Year of Empathy.
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Continuously Manage XM Value with the Realize Competency
To secure organizational attention and resources, XM teams need to track, manage, and communicate the business value of their efforts. This blog explores how you can demonstrate the value of your XM activities by mastering the Realize Competency.
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Best of XM Institute Content: Q3 2023
In this blog post, we look back at the most popular pieces of content XM Institute published in Q3 of 2023.
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