Experience Matters Blog

July 12, 2024

Best of XM Institute Content: Q2 2024

In this blog post, we look back at the most popular pieces of content XM Institute published in Q2 of 2024.

Read More

March 26, 2024

The State of the XM Profession, 2024

We explore how XM practitioners perceive many different aspects of their chosen profession based on findings from our recent XM Professionals Study of 471 XM pros.

Read More

February 7, 2024

The Evolution to Modern Experience Management

Experience Management (XM) is evolving from Passive Market Research to Embedded Human Empathy. This post explores the future of XM and explains how to build the 3 capabilities of a Modern XM program that is capable of transforming your business.

Read More

February 5, 2024

Announcing the Updated XM Fundamentals Certification

XM Institute announces our updated XMF certification, now available to learners on XM Basecamp and edX.

Read More

January 10, 2024

Examining 12 Years of Consumer Trust Ratings

XM Institute has measured trust for more than a decade. Results show that groceries are the most trusted, TV/internet service providers are the least trusted, and the federal government improved the most. Also, older consumers are more trusting.

Read More

January 9, 2024

2023: Year in Review (From XM Institute Faculty)

XM Institute’s faculty look back at 2023 and share some of the key themes, trends, and challenges they observed over the last year, along with looming challenges and predictions for 2024. They also share reflections on the Year of Empathy.

Read More

November 29, 2023

Continuously Manage XM Value with the Realize Competency

To secure organizational attention and resources, XM teams need to track, manage, and communicate the business value of their efforts. This blog explores how you can demonstrate the value of your XM activities by mastering the Realize Competency.

Read More

October 16, 2023

Best of XM Institute Content: Q3 2023

In this blog post, we look back at the most popular pieces of content XM Institute published in Q3 of 2023.

Read More

October 2, 2023

10 Lessons Learned from 1,000 Value Assessments

XM professionals often struggle to calculate and communicate the value of XM initiatives. In this post, the head of Qualtrics Center of Value shares his top lessons from years of helping XM teams quantify and demonstrate the value of experiences.

Read More

September 26, 2023

Seven Types of Data for Modern XM Programs

Despite the explosion of available data, most CX and EX programs continue to rely only on survey-based feedback. This post describes the 7 types of data XM programs should collect and how they can start building a diverse listening portfolio.

Read More