Experience Matters Blog

December 18, 2018

2019 XM Trends from Qualtrics Thought Leaders

This blog post highlights some key XM trends for 2019. Trends are organized into four broad categories: Humanizing through Technology, Tailoring Insights for Action, Expanding Predictive Analytics, and Authentically Living Brand Values.

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December 30, 2019

2020: The Year of Insightful Actions

The XM Institute named 2020 as “The Year of Insightful Action.” This blog post looks at the five trends we expect to see during the Year of Insightful Actions and how they will impact different elements of the XM Operating...

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September 10, 2020

4 Ways to Modernize Your X-Data Systems

How can you modernize your experience data? By making them operate more like operational data. In this post, we share four characteristics of how organizations measure, manage, and consume O-data that you can apply to mature your X-data systems.

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April 7, 2020

Applying the Four P’s of XM Insights in the Current Environment

How can organizations today meet the dual challenge of addressing people’s dramatically different needs while operating in a new economic environment? This blog post covers how to apply the Four P's of XM Insights to the current environment.

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August 17, 2020

Are Your Experience Management Efforts Outdated? Modernize Them!

Most organizations are very early on their journey towards fully adopting experience management. In this blog post, we provide examples of how you can modernize your efforts to capture the transformational potential of XM.

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April 13, 2021

Best of XM Institute Content: Q1 2021

In this blog post, we look back at the most popular pieces of content XM Institute published in Q1 of 2021.

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July 7, 2021

Best of XM Institute Content: Q2 2021

In this blog post, we look back at the most popular pieces of content XM Institute published in Q2 of 2021.

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October 14, 2021

Best of XM Institute Content: Q3 2021

In this blog post, we look back at the most popular pieces of content XM Institute published in Q3 of 2021.

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March 22, 2019

Complexity Is an Experience Killer

Organizations have a natural tendency to create complexity by adding rules and processes on top of other rules and processes. This blog post discusses the value of simplification for driving better experiences.

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December 10, 2018

CX Leaders’ Employees Feel Prouder & More Appreciated

This blog post examines data from a survey of 5,000+ US employees where we asked them to pick a word that best describes how their job makes them feel (e.g. proud, angry) and split up their responses based on the...

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