We recently released the 2018 Temkin Experience Ratings (TxR) that ranks the customer experience of 318 companies across 20 industries based on a survey of 10,000 U.S. consumers. TxR is based on consumers evaluating their experiences across three dimensions: success, effort, and emotion.

Congratulations to USAA for earning the top customer experience score in the insurance industry.

Of the 15 insurance carriers included in this year’s Ratings, USAA earned the highest score with a rating of 75%, putting it in 65th place overall out of 318 companies across 20 industries. USAA has lead the insurance industry every year since the Ratings began in 2011. State Farm received the second highest score in the industry with a rating 72% and an overall rank of 109th.

Overall, the insurance industry averaged a 67% rating in the 2018 Temkin Experience Ratings and tied for 9th place out of 20 industries. The average rating of the industry decreased by 1.3 percentage-points between 2017 and 2018, going from 68.5% to 67.2%.

Allstate’s and Farmers’ customer experience scores improved the most over the previous year as each increased by two percentage-points. Travelers’ score, on the other hand, declined the most, dropping by six points.

You can download the free report.

This blog post was originally published by Temkin Group prior to its acquisition by Qualtrics in October 2018.