As part of our recent Global Consumer Trends study, we asked respondents whether they expect to perform 13  online activities more, about the same, or less in the next few months. 

We found that paying bills online has the most online momentum, with 49% of consumers expecting to do this more in the next few months. At the other end of the spectrum, taking exercise classes online has the least online momentum, with just 32% of consumers saying they expect to do this activity more and 27% expecting to do this online activity less. Use these insights to understand how consumers expect to change their engagement with your organization’s digital channels as the world begins to transition out of the pandemic.

This global consumer study, conducted in Q3 of 2021, surveyed 24,000 consumers across 24 countries: Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, India, Indonesia, Italy, Japan, Malaysia, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Thailand, the United Kingdom, the United States, and Vietnam.  For more information on how global consumers expect their online behavior to change in the coming months, check out our two Data Snapshots exploring this subject: ​​Online Momentum Across 13 Activities, and Online Momentum Across 24 Countries. 

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