To secure the resources and support necessary for achieving their XM program objectives, Experience Management (XM) professionals must demonstrate how they are creating value for their organizations. Based on our experience with thousands of XM professionals, however, very few do this effectively. The most common reasons for this struggle are a lack of knowledge of how to do this, data challenges, and a failure to drive meaningful action. 

We developed this Value Chain Framework to address these issues and help you transform your XM insights into quantified, defensible outcomes for your organization. For additional guidance on how to complete this framework, review the supplementary material provided at the end of this tool and watch the accompanying video. 

For more information on the Value Chain Framework, watch this video: