Culture – which, simply defined, is about how employees think, believe, and act – is one of the three building blocks of a successful XM program, alongside Technology and Competencies. To achieve sustainable XM success, organizations need the ambition to change, the Technology to scale the change, the Competencies to drive the change, and the Culture to support the change. To build a culture where XM-centric mindsets and behaviors are ingrained throughout the business, organizations should focus on cultivating four attributes: Purpose-Led, Human-Centric, Change-Minded, and Evidence-Based.

Use this XM-Centric Culture Assessment to evaluate your organization’s current performance across these four attributes and identify which elements you should invest in improving to achieve your ultimate Experience Management ambitions. For more information on the three elements of a successful XM program, check out the Launchpad, The XM Operating Framework.

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Download the tool and accompanying QSF here: