An organization’s brand is more than just a combination of its logo, tagline, and marketing and advertising efforts. It’s about what the organization stands for and how it wants to be perceived by customers, employees, prospects, and the market at large. Organizations that excel at Customer Experience (CX) use their brand as a blueprint for how they treat people by translating their brand into a set of implicit and explicit promises. However, keeping these promises day in and day out is hard work, and it doesn’t happen by accident.

In this webinar, Aimee Lucas shares three steps organizations can follow to bring their brand promises to life and embed them into their culture and their operating processes.

If you like the content of this video and would like to learn more, check out the report Translating Brand Promises into Employee Behaviors. To assess your current brand and brainstorm ideas for delivering compelling brand promises, download the worksheet Embedding Brand Promises: Strengths and Gaps.

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