As part of our annual CX Practitioners survey, we asked customer experience practitioners to evaluate their organization’s CX competencies and skills according to XM Institute’s Customer Experience Maturity: Assessment.  To develop this data snippet, we calculated the maturity stage for each organization and determined the percentage of organizations that fell into each maturity stage1

We found that over forty percent of companies remain in the first stage of maturity, Investigate, during which companies don’t yet see customer experience management as a strategic opportunity. Meanwhile, only two percent of companies have reached the highest stage of CX maturity, Embed, where the entire business is aligned around the value of CX. Take the CX maturity assessment to determine which stage of CX maturity your organization currently falls into and then use this data snippet to see how your result compares to other organizations. Take a look our our launchpad on Maturing Your XM Program to further understand the XM Maturity stages and steps to advance to the next stage.

To use this Data Snippet, download and include it in presentations. The graphic is free to use but must retain the copyright notice. 

  1. The XM Institute 2024 Q1 CX Practitioner study surveyed 234 CX practitioners from companies with 1,000 or more employees.