CCXP, XM CATALYST
Isabelle helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends. She currently leads the XM Institute’s research into how companies identify, design, and deploy innovative new experiences. Other areas of expertise include digital CX design, metrics management, consumer psychology and emotions, and behavioral economics. Prior to joining Qualtrics in 2018, Isabelle spent five years working at Temkin Group – a research, consulting, and training firm dedicated to helping many of the world’s largest brands accelerate their experience transformation efforts. Isabelle is a certified Customer Experience Professional (CCXP) and a graduate of Wellesley College.
Five Phases for Creating Powerful Personas
Research Recap: Best Practices for Designing Survey Questions
Tapping Into Five Types of Digital X-Data Collection Mechanisms
Introducing the SLICE-B Experience Review Methodology