How can you deliver breakthrough customer, employee, brand, and product experience? By embracing Experience Management (XM). To master XM, organizations need to build a discipline that combines Technology, Culture, and Competencies.

In this webinar, Isabelle Zdatny discusses the XM Operating Framework, which is the blueprint for building XM capabilities across your organization. The session dives into the six XM competencies required for success—Lead, Realize, Activate, Enlighten, Respond, and Disrupt – as well as how companies evolve through five stages of XM maturity as they build their capabilities in each of these areas.


If you like the content of this video and would like to learn more, check out our Launchpads on an Introduction to Experience Management, The XM Operating Framework, and Maturing Your XM Program.