Our annual benchmark study of senior executives around the world found that most organizations across the globe view improving their Experience Management (XM) capabilities as “very important” or “critical” with at least 56% of respondents from each of eight countries responding this way. This study surveyed over 1,200 senior executives from organizations with 2,000 or more employees from eight different countries. For more information on XM around the world, read the full The Global State of XM, 2020 report.
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