To maximize business outcomes and people’s experiences, XM professionals should focus their Experience Management efforts on end-to-end journeys rather than isolated interactions. Applying a journey-centric lens to all XM activities – from listening to governance to design – will help facilitate a more strategic, cross-functional approach to XM, result in clearer evidence of business value, and create better, more emotionally satisfying experiences for customers and employees.

Join Isabelle Zdatny, XM Catalyst, to explore the three practices of Journey-Centric Experience Management: Connected Measurement, Customer-Aligned Operations, and Experience Orchestration. Watch the LinkedIn Live here.

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