Join Aimee Lucas, Distinguished Principal XM Catalyst, for an open, weeklong Q&A session from March 22nd-26th, 2021. This is a recurring monthly event with a subject matter expert.

About Aimee: Aimee Lucas is an experience management researcher, advisor, trainer, and speaker. She leads the XM Institute’s research into CX and EX best practices and the broader organizational capabilities required for building loyalty by improving customer and employee experiences. Aimee has over 20 years of experience improving service delivery and transforming CX through people development and process improvement initiatives. Her areas of expertise include market research, program management, marketing, instructional design, and training.