As financial performance becomes a focal point, XM Professionals must demonstrate their XM program’s value. Clearly, a strong program can influence multiple aspects of business performance, from customer retention to overall growth. But how should XM professionals approach, fully understand, and articulate the value of an XM program?

During this XM Learning Lab, participants will investigate how to convey XM program worth, advocate for investments, secure resources, and establish program criticality. XM Learning Labs is an innovative offering from XM Institute for our XM Pros community where we facilitate interactive small-group learning experiences around important topics for XM professionals.

XM Learning Labs Schedule

Registration Period:

Tuesday, November 7th – Friday, November 17th

Opening Forum:

Monday, November 20th at 11:00 am EST/4:00 pm GMT or Tuesday, November 21st at 3:00 am EST/8:00 am GMT. Two sessions are offered to account for different time zones. The session will be recorded.

Exploration Labs: (participants attend one of the four options below)

1. Tuesday, November 28th at 9:00 pm EST and Tuesday, December 5th at 9:00 pm EST (2:00 am GMT)
2. Wednesday, November 29th at 9:00 am EST and Wednesday, December 6th at 9:00 am EST (2:00 pm GMT)
3. Thursday, November 30th at 3:00 pm EST and Thursday, December 7th at 3:00 pm EST (8:00 pm GMT)
4. Friday, December 1st at 11:00 am EST and Friday, December 8th at 11:00 am EST (4:00 pm GMT)

Closing Forum:

Monday, December 11th at 11:00 am EST/4:00 pm GMT or Tuesday, December 12th at 3:00 am EST/8:00 am GMT. Two sessions are offered to account for different time zones. The session will be recorded.