Every Experience Management (XM) effort needs to deliver strategic and financial value for the organization, whether it’s focused on customer, brand, employee, or product experience. And this value can’t just be assessed periodically, it needs to be examined on a continuous basis. That’s why one of the six XM Competencies is Realize, which is about identifying and tracking the right metrics to ensure XM efforts achieve well-defined business objectives.

Watch this video to learn about the Realize Competency and its three associated skills: Value Planning, Value Delivery, and Metrics Management