Whether it’s through a website, mobile app, social media, or a company portal, digital channels are growing in popularity. These digital interactions provide a rich environment for Experience Management (XM) as they offer a smoother, less disruptive medium for collecting feedback as well as a controlled environment for designing and improving experiences.

Watch this video to learn how to collect experience data from digital visitors and then use these insights to drive meaningful improvements across your organization.

If you like the content of this video and would like to learn more, check out our Launchpad on The Fundamentals of Digital Experience Management.