In the B2B world, XM professionals engage with stakeholders in high value and complex ways. Building programs with a specific B2B lens is crucial to ensure you are listening in the right channels and soliciting relevant insights and feedback from your customers.

In this Topic of the Month presentation, Craig James, Qualtrics Global Product Lead for B2B Customer Experience, will share five key building blocks and methodologies for scalable and agile B2B programs.

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