B2B in XM:
B2B organizations are embracing XM as an organizational discipline, but it is still a new process for many. To drive organizational success, teams must embed XM capabilities into their existing B2B processes.
Join Craig James, Qualtrics XM Scientist, and XMPN member Gia Reed, CX Strategist at Workday, for an interactive discussion on the importance of XM practices in B2B, current trends in B2B XM, and the key building blocks to focus your efforts.
Join us on Wednesday, July 21st at 7:00 PM ET/9:00 AM AEST.