In case you missed it, here’s a recording of a recent Temkin Group webinar, Positive Psychology (PP) Infuses Customer Experience (CX). It shows how principles of PP can be used to enhance an organization’s efforts to improve CX.
We’ve been using some of the underlying principles of PP within our work for years, but never labeled it that way. Going forward, we plan to tap more into the growing body of research in the space, and also hope to provide a leading voice in areas such as organizational culture and experience design.
If you like this topic, here are some posts that you may find interesting:
The bottom line: Positive psychology + customer experience = a world of positive experiences.
This blog post was originally published by Temkin Group prior to its acquisition by Qualtrics in October 2018.