Our XM Institute team was looking forward to seeing everyone who was coming to Salt Lake City this week for Qualtrics X4 Summit. Unfortunately, that great event was postponed. So we decided to pull together an XM Fireside Chat series to share some of our thinking through an informal discussion format. I hope you enjoy it!
In this first segment of XM Fireside Chat, I chat with Isabelle Zdatny about Experience Design.
Experience design isn’t just a “nice to” activity, it’s a fundamental capability that every organization needs to embrace. And it’s the core skill within what we call the “Disrupt” competency, which is one of the Six XM Competencies. If you’re interested in Experience Design, here and some useful research reports that are available for free from the Qualtrics XM Institute: